Wisconsin Power & Light Co electricity rates in Wisconsin, 2025
Wisconsin Power & Light Co’s 440,746 residential customers paid an average of 18.47¢ per kWh in 2025, 2% above the Wisconsin average of 18.08¢. The typical home used 694 kWh a month, for an average bill of $128.
- 18.47¢avg ¢/kWh (2025)+1.58¢ (+9.3%) vs 2024
- $128Avg monthly billWisconsin: $121
- 694 kWhAvg monthly useWisconsin: 667 kWh
- 440,746Residential customersFull-service utility
| Sector | Customers | Sales (MWh) | Revenue | ¢/kWh 2025 | ¢/kWh 2024 | Change |
|---|---|---|---|---|---|---|
| Residential | 440,746 | 3,671,311 | $678,136,000 | 18.47¢ | 16.89¢ | +1.58¢ (+9.3%) |
| Commercial | 63,796 | 2,421,156 | $329,953,000 | 13.63¢ | 12.83¢ | +0.80¢ (+6.2%) |
| Industrial | 1,164 | 5,171,951 | $503,001,000 | 9.73¢ | 8.94¢ | +0.78¢ (+8.7%) |
| All sectors | 505,706 | 11,264,418 | $1,511,090,000 | 13.41¢ | 12.34¢ | +1.08¢ (+8.7%) |
How Wisconsin Power & Light Co compares
- Wisconsin residential average, 2025: 18.08¢ per kWh, 667 kWh a month, $121 average bill. U.S. average: 17.23¢, 874 kWh, $151.
- Among 61 full-service utilities in Wisconsin with at least 1,000 residential customers, Wisconsin Power & Light Co ranks 58 of 61 from lowest to highest average price.
- Latest monthly figure: Wisconsin homes paid 19.41¢ per kWh in August 2026 (preliminary), against 18.44¢ in August 2025. Summer months often run higher than the annual average.
- From 2024 to 2025 this average rose 9.3%; the state average rose 5.2%.
- Wisconsin Power & Light Co is an investor-owned utility, a private company whose rates are set by the state utility commission. Balancing authority: MISO.
Where Wisconsin Power & Light Co serves
EIA lists 35 Wisconsin counties in its 2025 service territory: Adams, Calumet, Columbia, Crawford, Dane, Dodge, Fond Du Lac, Grant, Green, Green Lake, Iowa, Jackson, Jefferson, Juneau, Kenosha, Lafayette, Langlade, Manitowoc, Marathon, Marquette, Menominee, Monroe, Oconto, Portage, Richland, Rock, Sauk, Shawano, Sheboygan, Vernon, Walworth, Waupaca, Waushara, Winnebago, Wood.
320 ZIP codes are matched to Wisconsin Power & Light Co in NREL’s 2024 ZIP file: 53001, 53006, 53010, 53011, 53014, 53015, 53019, 53020, 53023, 53032, 53034, 53035, 53039, 53044, 53048, 53049, 53050, 53057, 53065, 53070, 53073, 53079, 53081, 53082, 53083, 53085, 53091, 53101, 53105, 53114, 53115, 53121, 53125, 53128, 53147, 53157, 53159, 53181, 53184, 53191, 53195, 53501, 53502, 53503, 53504, 53505, 53506, 53507, 53508, 53510, 53511, 53512, 53515, 53516, 53517, 53518, 53520, 53521, 53522, 53523, and 260 more. Utility boundaries do not follow ZIP lines, so a ZIP can have more than one provider.
Wisconsin full-service utilities with similar rates
| Provider | ¢/kWh | Avg bill | Customers |
|---|---|---|---|
| Riverland Energy Cooperative | 16.19¢ | $172 | 19,120 |
| North Central Power Co Inc | 16.38¢ | $74 | 5,063 |
| Pioneer Power and Light Co | 16.76¢ | $86 | 2,021 |
| Florence Utility Comm | 16.89¢ | $77 | 1,432 |
| Wisconsin Public Service Corp | 17.20¢ | $106 | 415,643 |
| East Central Energy | 17.20¢ | $137 | 5,201 |
| Adams-Columbia Electric Coop | 18.98¢ | $122 | 36,159 |
| Wisconsin Electric Power Co | 20.53¢ | $131 | 1,056,086 |
Sources
- U.S. Energy Information Administration, Annual Electric Power Industry Report, Form EIA-861, 2025 final data (f8612025.zip, file dated October 7, 2026): Sales to Ultimate Customers, Average Monthly Bill and Service Territory tables.
- EIA Form EIA-861, 2024 final data (f8612024.zip, file dated December 4, 2025), for the 2024 comparison.
- EIA Electric Power Monthly, Table 5.6.A (average price by state, August 2026 and August 2025; 2026 values are preliminary), file dated October 22, 2026.
- National Renewable Energy Laboratory via OpenEI, U.S. Electric Utility Companies and Rates: Look-up by Zipcode (2024) (investor-owned and other utilities, files dated November 10, 2025), used only to match ZIP codes to utilities.
Average price = residential revenue ÷ residential kWh sold, as reported to EIA. It includes fixed monthly charges, taxes passed through in revenue and seasonal tiers, averaged over the year. Your own rate depends on your tariff and usage.