Ohio · EIA utility 54820 · Energy supplier
Direct Energy Services electricity rates in Ohio, 2025
Direct Energy Services’s 78,126 residential customers paid an average of 9.54¢ per kWh in 2025, 44% below the Ohio average of 16.90¢. The typical home used 797 kWh a month, for an average bill of $76.
- 9.54¢avg ¢/kWh (2025)+1.47¢ (+18.3%) vs 2024
- $76Avg monthly billOhio: $148
- 797 kWhAvg monthly useOhio: 874 kWh
- 78,126Residential customersEnergy supplier
| Sector | Customers | Sales (MWh) | Revenue | ¢/kWh 2025 | ¢/kWh 2024 | Change |
|---|---|---|---|---|---|---|
| Residential | 78,126 | 747,562 | $71,341,000 | 9.54¢ | 8.07¢ | +1.47¢ (+18.3%) |
| Commercial | 3,891 | 60,160 | $3,631,000 | 6.04¢ | 7.61¢ | −1.57¢ (-20.7%) |
| Industrial | 0 | 0 | $0 | n/a | n/a | n/a |
| All sectors | 82,017 | 807,722 | $74,972,000 | 9.28¢ | 8.03¢ | +1.26¢ (+15.6%) |
How Direct Energy Services compares
- Ohio residential average, 2025: 16.90¢ per kWh, 874 kWh a month, $148 average bill. U.S. average: 17.23¢, 874 kWh, $151.
- Among 48 energy suppliers in Ohio with at least 1,000 residential customers, Direct Energy Services ranks 15 of 48 from lowest to highest average price.
- Latest monthly figure: Ohio homes paid 19.38¢ per kWh in August 2026 (preliminary), against 17.55¢ in August 2025. Summer months often run higher than the annual average.
- From 2024 to 2025 this average rose 18.3%; the state average rose 5.7%.
- Direct Energy Services is a retail energy provider that sells electricity supply in a state with retail choice. Balancing authority: PJM.
Ohio energy suppliers with similar rates
| Provider | ¢/kWh | Avg bill | Customers |
|---|---|---|---|
| Santanna Energy Services | 8.69¢ | $81 | 11,875 |
| Major Energy Electric Services | 9.55¢ | $86 | 9,558 |
| American Power & Gas | 9.61¢ | $106 | 12,740 |
| New Wave Energy Corporation | 9.96¢ | $91 | 1,052 |
| Just Energy Solutions Inc. | 10.06¢ | $96 | 30,282 |
| Energy Services Providers, Inc | 10.10¢ | $88 | 20,330 |
| XOOM Energy Ohio, LLC | 10.14¢ | $98 | 11,030 |
| Rushmore Energy, LLC | 10.21¢ | $77 | 4,648 |
Sources
- U.S. Energy Information Administration, Annual Electric Power Industry Report, Form EIA-861, 2025 final data (f8612025.zip, file dated October 7, 2026): Sales to Ultimate Customers, Average Monthly Bill and Service Territory tables.
- EIA Form EIA-861, 2024 final data (f8612024.zip, file dated December 4, 2025), for the 2024 comparison.
- EIA Electric Power Monthly, Table 5.6.A (average price by state, August 2026 and August 2025; 2026 values are preliminary), file dated October 22, 2026.
Average price = residential revenue ÷ residential kWh sold, as reported to EIA. It includes fixed monthly charges, taxes passed through in revenue and seasonal tiers, averaged over the year. Your own rate depends on your tariff and usage.